Entrepreneur Taj Alwan on Self-care + what makes her feel most confident.

✨ Entrepreneur Taj Alwan on Self-care + what makes her feel most confident.

What does self-care look like for you right now?

It can mean so many things to people, it could mean a warm bubble bath to themselves with music and lighting a candle but it also means turning your brain off and taking some time for yourself. Self-care to me has been doing just that, knowing when to stop working and just be at peace with myself and relieve myself of any anxiety or anything I didn't get done. I've been fortunate enough to go on short road trips safely with friends and I’ve also been spending time with myself, whether it be outside at the park, at the beach, turning my brain off, being in nature, and enjoying the moment.


When do you feel most confident in your beauty?

Probably in the evening after work when I decide to actually step it up a notch. I'll play some music, light a candle, get in a zone and try to look cute, even if I'm not going anywhere. Sometimes I'll just do it for myself, especially with these quarantine evenings. This is after I have, of course, relaxed and turned off every kind of digital thing. When I'm at peace with myself is when I feel most beautiful; when I have nothing to worry about because there are no stress lines on my face [laughs].


What does your skin-care routine look like right now?

I've been loving Dermalogica. They have a Cleansing Gel that my friend recommended which makes my skin feel gentle and smooth. I like it because, instead of a milky emulsion, it foams and when I see foam it tells me it's working. I'll use their PreCleanse if I need a deep clean, I also use the Daily Microfoliant. Some days I have a whole routine and some days I'll keep it light and it's still fine. I think I'm just blessed because my skin doesn't yell at me. I also like Youth To The People, they have a Superberry Hydrate Oil. I'll only use oils on some days and it's usually in the evenings. When I'm really dry, I'm obsessed with Chanel’s cream called Sublimage La Creme. It's a super-rich moisturizer that I use at night on my face and down my neck and it feels like butter on my skin. It's also anti-aging and I'm pushing the age where I need to pay attention to all of that.

Being on the West Coast, there’s a big emphasis on sunscreen. People need to realize that people of color also burn, I don't know where that misconception came from that we don’t. I have this on-again, off-again love of surfing, I start from scratch every few years. The little Canadian girl in me wants to be this Blue Crush character I'm pretty sure [laughs]. I got a really bad burn on my forehead while surfing in high school and pretty much from that point on I've worn products that have sunscreen in them or make sure I have sunscreen applied. I have a new favorite, it's tinted and makeup-y but still sunscreen. It's called Unsun.

I've recently gotten into this website Thirteen Lune, which is great for shopping products from Black- and brown-founded beauty brands. They have everything for your face, hair, and body.” —via Rose Inc. | Photo: Lauren Leekley 

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